Just got in the postcards from the printer for the Julia Pastrana show I’m directing in the sound scape fest next month. And I couldn’t be more pleased. First off, cavigliascabinet designed a gorgeous image for the front. And inspired by her gorgeous art, and my recent obsession with vintage postcards, I turned her card into an Art Nouveau postcard, circa 1913ish, and had it printed on high-quality linen paper. It looks beautiful. It is, if I may be so bold, a thing of beauty.
And here’s the thing… we’re so inundated with marketing materials, slick, colorful, everywhere we look. But things of beauty they are not.
A new idea: what if we make the marketing material we put into the world things of beauty, on their own? Perhaps people will be more receptive to our marketing messages this way.
Just a thought.